For those of my readers who run a small business, or are in the process of creating a business in your ‘spare’ time (and I know you are out there), I came across a novel and interesting way of getting noticed out there.
In Small Office, Home Office Information this week (a really interesting Aussie Blog), they have an article on Marketing Your Small Business with your Business Card. They tell the story they heard of a guy distributing his business card in a very unique and non-traditional way:
When he is out and about he leaves his business card every where. He
drops them in elevators, he slips them into the edges of mirrors in
washrooms and he leaves on one the seat of any taxi he uses. Every
where he goes he drops his card.
At first he was amazed at how
much business it brought in and thought that it might have just been a
surge in business that would fade away. But he kept up dropping those
cards and the business kept on coming.
I think the key is in their last sentence:
Where can you leave your business card so that you can get your small
business in front of the eyes of people that are likely to buy your
product? (bold emphasis mine)
Do you think it’s worth a test-trial? What have we got to lose?